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Ben profile7.jpg
Freelance brand strategy and coffee expert.
Communicator, collaborator and community builder.
About
Hi THERE.

After 22 years diving deep into the specialty coffee and business worlds, I’m excited to share my rich experience with the community I’m so proud to be part of! My work at senior levels has taken me across a wide range of market segments including education, sales, sensory analysis, business management and brand strategy. I’m passionate about communication, community and delicious coffee, especially where it’s helping drive purpose driven people and organisations! I’m always open for a chat.

SERVICES.

Work

BRAND

STRATEGY.

Identify what makes your brand tick, set your sights on the big picture targets and map out a strategy to help take you there. After assistance in business identity, marketing or strategic planning? Coffee, food and hospitality businesses, social enterprises and NFPs large and small, I’m here to help!

SPECIALTY

COFFEE EXPERT.

Source great coffee fit for your purpose, skill your team up on sensory analysis and launch exciting specialty coffee offerings into the world. Whether you’re looking for training, product consultation, specialty coffee content or anything else to do with this delicious beverage, I’d love to chat and am always open to interesting new projects!

Q GRADER

INSTRUCTOR.

Jam packed with value, I’m proud to teach the globally recognised Q Grader certification course from the Coffee Quality Institute. Professional development, valuable career recognition and sensory calibration to an international standard, the Q Grader course is an incredible week of learning. Find out more and enrol.

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